The challenge was to strengthen customer brand advocacy and loyalty by measuring and optimizing end-to-end customer experience. We built a Customer Experience strategy, defined a service model to serve IT project teams, and developed a communication plan for business leaders, executives, and technology Architects.
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Through a set of structured discussion points designed to surface key assumptions and expectations, participants commit their undivided attention to a discussion that builds a clear vision of business success for a project or program team. At the end, we have a comprehensive sketch of the measures of success, capabilities, key personas, user scenarios, and some representative process requirements.