Overview
Learn a practical approach for prioritizing work in a way that strengthens business value while keeping human experience in view.
Prioritization is not about producing perfect answers. It is about guiding conversations, making tradeoffs visible, and helping teams move forward with shared understanding.
About this Course
In this course, participants learn a practical framework for evaluating opportunities, balancing competing needs, and aligning teams around shared priorities. Even when prioritization feels messy or overwhelming, participants gain tools that make decisions clearer, more grounded, and easier to explain.
The session explores how to define meaningful dimensions of business value, assess value from different angles, and move from long lists of ideas to actionable, feasible plans. Participants learn how to use prioritization as a practical, adaptable model that supports informed decision-making and helps teams communicate tradeoffs openly.
Participants will also consider how tools like AI can responsibly support prioritization work — such as helping explore scenarios, surface patterns, or articulate tradeoffs — while keeping judgment, context, and shared decision-making firmly in human hands.
By the end of the session, participants will be better equipped to explain what should move forward and why, how choices connect to business outcomes, and which tradeoffs make the most sense in the moment.
Session Details
Duration: 3 hours
Time: 9:00 AM - 12:00 PM (Pacific)
Location: Live via Zoom (Miro link and Zoom invite sent prior to class)
Cost: $295
Session Discounts
25% Super Early Bird Discount (until 3 weeks before class starts)
15% Early Bird Discount (until 1 week before class starts)
How We'll Work (And Why It Matters)
This is a participatory session — plan to be present and engaged throughout.
We’ll meet on Zoom and use breakout rooms, so please join from your own device.
Please update Zoom beforehand for the smoothest experience.
Miro collaboration for reflection and reference.
If you need accommodations or have questions, please let us know — we’re here to help.
More on Zoom:
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About Your Facilitators
Daniel helps teams make meaningful progress through practical, human-centered change. With over a decade of experience facilitating and guiding teams through complex, real-world change, he’s known for his calm, structured approach and ability to turn strategies and insights into tangible action and results.
Jonathan helps teams solve the right problems by focusing on the people affected — whether they’re customers, employees, or stakeholders. He combines facilitation, systems thinking, and a practical design mindset to untangle complexity, make work visible, and build better ways of working.
This Course is Part of the Results by Design | Design Essentials Series
This series is designed for anyone who wants practical, accessible tools for deeply understanding human needs, designing better experiences, and making clearer design and prioritization decisions. Each course can be taken on its own, or — for greater impact — combined to build a strong foundation in product and experience design.
Reserve Your Seat