Overview
Unlock the power of qualitative research to reveal meaningful insights that shape smarter decisions, stronger strategies, and more human-centered products, services, and processes.
Qualitative research helps teams understand not just what people do, but why. When done well, it uncovers the motivations, barriers, and needs that drive real business value and create experiences that resonate with users and stakeholders alike.
About this Course
In this introductory, hands-on course, participants will learn practical, lightweight approaches to qualitative research that inform business and experience design. We’ll explore approachable techniques to gather rich, actionable insights — especially for those where research isn’t their full-time role.
Through guided practice, participants will learn how to listen deeply, synthesize complex inputs, identify meaningful patterns, and translate findings into insights that drive clarity and opportunity. The session also touches on how tools like AI can responsibly support parts of this work — such as organizing inputs, identifying patterns, or accelerating synthesis — while keeping human judgment and context at the center.
Together, we'll explore how qualitative research can elevate decision-making across both simple and complex contexts — from shaping strategy to improving everyday customer interactions and internal processes.
Session Details
Duration: 3 hours
Time: 9:00 AM - 12:00 PM (Pacific)
Location: Live via Zoom (Miro link and Zoom invite sent prior to class)
Cost: $225
Session Discounts
25% Super Early Bird Discount (until 3 weeks before class starts)
15% Early Bird Discount (until 1 week before class starts)
How We'll Work (And Why It Matters)
This is a participatory session — plan to be present and engaged throughout.
We’ll meet on Zoom and use breakout rooms, so please join from your own device.
Please update Zoom beforehand for the smoothest experience.
Miro collaboration for reflection and reference.
If you need accommodations or have questions, please let us know — we’re here to help.
More on Zoom:
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About Your Facilitators
Daniel helps teams make meaningful progress through practical, human-centered change. With over a decade of experience facilitating and guiding teams through complex, real-world change, he’s known for his calm, structured approach and ability to turn strategies and insights into tangible action and results.
Razane brings warmth, curiosity, and a human-centered design mindset to her facilitation. With experience in strategic foresight and innovation consulting, she helps teams feel safe exploring complexity, uncover deeper needs, and move beyond surface solutions to translate insight into meaningful, practical change.
This Course is Part of the Results by Design | Design Essentials Series
This series is designed for anyone who wants practical, accessible tools for deeply understanding human needs, designing better experiences, and making clearer design and prioritization decisions. Each course can be taken on its own, or — for greater impact — combined to build a strong foundation in product and experience design.
Reserve Your Seat