The effectiveness of a project's outcome depends upon a clear understanding of the end user. Leveraging personas and journey maps enhance a team's ability to not only meet functional project requirements but also empathize with the individuals they aim to design for.

In this 5-hour workshop participants will analyze, synthesize, and explore the most effective ways to communicate insights gathered from research. Using example data, we will conduct group analysis and build research-driven personas. Explore how journey maps communicate human experience and touchpoints across phases and time.

Length:

5 hours

In this course you will:

  • Practice analyzing and distilling research insights

  • Explore tools to quickly and effectively communicate insights to others

  • Build data-driven personas

  • Create data-driven journey maps

This course is ideal for:

Individuals or teams who want to increase the impact of their work. This course is designed for both individuals and intact teams who want to build their skills when it comes to communicating insights gathered from research in a way that builds empathy with the end user.