Join us August 5th where Peter will be speaking on collaborative design and innovation.

Doors open at 5:45, presentation starts at 6:30 at the Rally Development offices: 135 Lake St South, Suite 100, Kirkland, WA 98033. It's just up the steps on the first floor of the gray building opposite Ben & Jerry's. Parking on the street or in any nearby lot you can find.

Collaborative Design as a Practice: Five Principles for Fueling Innovation

When Apple's iPod turned the mobile music player market upside down, businesses, non-profits and governments started asking themselves whether Design, which proved so remarkably effective for products, could be applied to other domains, like process, strategy, business automation or organizations. Design thinking and design practices continue to hold great appeal, but the benefits have proved elusive. Many proven design practices, such as brainstorming, prototyping and user testing are incompatible with the sensibilities and conventions of traditional business processes, such as a bias for predictability, governance and analytical thinking.

Building and managing a design capability turns out to be anything but obvious. In this talk, Peter shares a pragmatic model for design and shows how it can flourish in conventional organizations to improve collaboration, agility and creativity.

More about SeaSPIN here.