• Microsoft, Civica (map)
  • 205 108th Ave NE Suite 400
  • Bellevue, WA
  • USA

Design and Architecture: A Roadmap to Innovation

When Apple's iPod turned the mobile music player market upside down, businesses, non-profits and governments started asking themselves whether Design, which proved so remarkably effective for products, could be applied to other domains, like process, strategy, business automation or organizations. Design thinking and design practices continue to hold great appeal, but the benefits have proved elusive. Many proven design practices, such as brainstorming, prototyping and user testing are incompatible with the sensibilities and conventions of traditional business processes, such as a bias for predictability, governance and analytical thinking.

Building and managing a design capability turns out to be anything but obvious.  In this talk, Peter shares a pragmatic model for design and shows how it can flourish in conventional organizations to improve collaboration, agility and creativity. He'll also discuss the surprising role that architecture plays in maturing a high functioning design practice.

Register here.